Variable Data Publishing (VDP) solutions use database information to automatically populate templates and create many versions of the same document, each intended for a different person. As a result of this personalization, VDP campaigns often produce higher response rates than traditional marketing and advertising campaigns.
For the most eye‐catching visual effects, add personalized images to obtain and hold your customer’s attention. Traxion’s XMPie® uImage® system seamlessly integrates these unique images allowing you to create highly targeted marketing campaigns. One‐to‐one campaigns containing both personalized copy and images deliver higher‐value communications that tend to increase effectiveness of marketing campaigns — often significantly.
Contact us to learn more about how we can apply our variable data digital publishing services to improve your campaign results.
Is your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail? “5 Quick Tips for Achieving Personalization 2.0” shows you how today’s personalization technology can take your results from ordinary to spectacular.
When the Marketing Communications Office at Ripon College wanted to streamline the creative development and production process for similar pieces, we provided an efficient web‐to‐print solution incorporating the Traxion XMPie® uStore®.