Photo showing how PURLs take reader from post cards to website

Unlock your campaign’s full poten­tial by inte­grat­ing print, PURLs, email and mobile.

You folks are awesome. To you, Mike and your team at Ripon — THANKS SO MUCH!

Personalized URLs (PURLs)

PURLs + Landing Pages = Profits

PURLs are custom web pages that feature a specific customer’s name in the URL. These mass‐customized personal websites may be tempo­rary for a single promo­tion or be part of a long‐term rela­tion­ship. The person­al­ized content presented to each customer depends on condi­tions defined in a data­base. People perceive that the sender is making a substan­tial effort to share this infor­ma­tion with them, and recip­i­ents tend to consider this a high‐value commu­ni­ca­tion. Customers typi­cally refer back to their portal repeat­edly and don’t want the portal to go away.


A Generalized URL (GURL) is a vari­a­tion of a PURL. They apply to campaigns where the marketer does not yet know data specifics. 

  • PURLs and GURLs are good ways to collect addi­tional infor­ma­tion and key data from your customers or prospects for use in future market­ing programs.
  • GURLs are track­able to provide feed­back regard­ing the success of the campaign and also trig­ger further market­ing commu­ni­ca­tion efforts.
  • Best results usually occur when the promo­tion includes an incen­tive for your customer to provide addi­tional valu­able infor­ma­tion.

Contact us today to learn more about how we can apply PURLs and GURLs to your campaigns.


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s person­al­iza­tion tech­nol­ogy can take your results from ordi­nary to spec­tac­u­lar.

Case stud­ies: 

When the Marketing Communications Office at Ripon College wanted to stream­line the creative devel­op­ment and produc­tion process for simi­lar pieces, we provided an effi­cient web‐to‐print solu­tion incor­po­rat­ing the Traxion XMPie® uStore®.

Photo showing how PURLs take reader from post cards to website

Unlock your campaign’s full poten­tial by inte­grat­ing print, PURLs, email and mobile.

You folks are awesome. To you, Mike and your team at Ripon — THANKS SO MUCH!