Traxion ROI graph

Ripon Printers Traxion services can help provide the metrics you need to demonstrate campaign performance.

Multichannel Campaign Analytics

Marketing Metrics and Analytics Rule

Marketers are under increasing pressure to show the effectiveness of their programs. Traxion can help provide the metrics you need to demonstrate campaign performance. Use this and other data to help refine future campaigns.


In addition, PersonalEffect® Analytics features the uProduce™ Marketing Console. This is a graphics‐rich, web‐based dashboard providing detailed charts and graphs that highlight important campaign metrics. By integrating media and event information with relevant variable information, uProduce Marketing Console provides an unprecedented view into campaign performance through one customizable tracking interface.

Because the PersonalEffect platform produces each touch point, information collects automatically across all communications. Thus, you can track, analyze and report on any variable elements used in a campaign, regardless of media.

Additionally, all response activity — such as an email read, a button pushed or a link clicked — is recorded and can be used in campaign analysis. By delivering accurate metrics, marketers can analyze campaign performance and choose to refine offers, messaging, target populations and even change the medium of communication. This agility when managing live campaigns will make your marketing communications more precise, relevant and effective.

 


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s personalization technology can take your results from ordinary to spectacular.

Case studies: 

When the Marketing Communications Office at Ripon College wanted to streamline the creative development and production process for similar pieces, we provided an efficient web‐to‐print solution incorporating the Traxion XMPie® uStore®.

Traxion ROI graph

Ripon Printers Traxion services can help provide the metrics you need to demonstrate campaign performance.