Traxion ROI graph

Ripon Printers Traxion services can help provide the metrics you need to demon­strate campaign perfor­mance.

Multichannel Campaign Analytics

Marketing Metrics and Analytics Rule

Marketers are under increas­ing pres­sure to show the effec­tive­ness of their programs. Traxion can help provide the metrics you need to demon­strate campaign perfor­mance. Use this and other data to help refine future campaigns.


In addi­tion, PersonalEffect® Analytics features the uProduce™ Marketing Console. This is a graphics‐rich, web‐based dash­board provid­ing detailed charts and graphs that high­light impor­tant campaign metrics. By inte­grat­ing media and event infor­ma­tion with rele­vant vari­able infor­ma­tion, uProduce Marketing Console provides an unprece­dented view into campaign perfor­mance through one customiz­able track­ing inter­face.

Because the PersonalEffect plat­form produces each touch point, infor­ma­tion collects auto­mat­i­cally across all commu­ni­ca­tions. Thus, you can track, analyze and report on any vari­able elements used in a campaign, regard­less of media.

Additionally, all response activ­ity — such as an email read, a button pushed or a link clicked — is recorded and can be used in campaign analy­sis. By deliv­er­ing accu­rate metrics, marketers can analyze campaign perfor­mance and choose to refine offers, messag­ing, target popu­la­tions and even change the medium of commu­ni­ca­tion. This agility when manag­ing live campaigns will make your market­ing commu­ni­ca­tions more precise, rele­vant and effec­tive.

 


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s person­al­iza­tion tech­nol­ogy can take your results from ordi­nary to spec­tac­u­lar.

Case stud­ies: 

When the Marketing Communications Office at Ripon College wanted to stream­line the creative devel­op­ment and produc­tion process for simi­lar pieces, we provided an effi­cient web‐to‐print solu­tion incor­po­rat­ing the Traxion XMPie® uStore®.

Traxion ROI graph

Ripon Printers Traxion services can help provide the metrics you need to demon­strate campaign perfor­mance.