Laundry Lux storefront

The Traxion team makes it easy to create your branded store­front.

Lentz storefront

Digital Storefronts

Get Demand Driven

Efficient orga­ni­za­tions resist print­ing high quan­ti­ties of collat­eral mate­ri­als to avoid out‐of‐stock situ­a­tions or to get a lower cost‐per‐thousand. The math under­mines a market­place focused on:

  • Responsiveness
  • Personalization
  • Lowering the total cost‐of‐ownership

New think­ing, along with new web‐to‐print tech­nolo­gies, move marketers toward demand‐based print fulfill­ment systems powered by branded digi­tal store­fronts.

Personalized Content

Traxion’s XMPie® uStore® provides web‐to‐print‐solutions that custom create branded store­fronts that enable anytime, anywhere web sales and services. Users simply log in and create branded, template‐based collat­eral approved by your market­ing depart­ment. For exam­ple, you can region­al­ize mate­ri­als with local deal­er­ship contact infor­ma­tion or even person­al­ize them by sender. Your inter­nal or exter­nal customer then prints only the pieces needed for a specific purpose. If many users order prod­ucts such as post­cards for a partic­u­lar promo­tion, the system prints and addresses them in one mail­stream. This creates economy‐of‐scale for greater print­ing and postage effi­ciency.

Distributed Sales Forces and Channel Partners

In addi­tion, our digi­tal store­fronts provide an ideal answer for large orga­ni­za­tions with hundreds of sales repre­sen­ta­tives, agents or deal­ers spread through­out the coun­try. The system allows autho­rized users to create person­al­ized market­ing mate­ri­als through the user‐friendly store­front. A branded market­ing site also works in concert with a firm’s market­ing staff by allow­ing members to set the busi­ness rules for the site, includ­ing help­ing users select the most likely sales prospects.

Contact us today to learn more about how our digi­tal store­front tech­nol­ogy can advance your market­ing program.


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s person­al­iza­tion tech­nol­ogy can take your results from ordi­nary to spec­tac­u­lar.

Case stud­ies: 

Powerful XMPie® digi­tal store­front soft­ware enables Lentz Design to provide an easy‐to‐use, person­al­ized post­card program that builds real‐estate sales.

Laundry Lux storefront

The Traxion team makes it easy to create your branded store­front.

Lentz storefront