Efficient organizations resist printing high quantities of collateral materials to avoid out‐of‐stock situations or to get a lower cost‐per‐thousand. The math undermines a marketplace focused on:
New thinking, along with new web‐to‐print technologies, move marketers toward demand‐based print fulfillment systems powered by branded digital storefronts.
Traxion’s XMPie® uStore® provides web‐to‐print‐solutions that custom create branded storefronts that enable anytime, anywhere web sales and services. Users simply log in and create branded, template‐based collateral approved by your marketing department. For example, you can regionalize materials with local dealership contact information or even personalize them by sender. Your internal or external customer then prints only the pieces needed for a specific purpose. If many users order products such as postcards for a particular promotion, the system prints and addresses them in one mailstream. This creates economy‐of‐scale for greater printing and postage efficiency.
Distributed Sales Forces and Channel Partners
In addition, our digital storefronts provide an ideal answer for large organizations with hundreds of sales representatives, agents or dealers spread throughout the country. The system allows authorized users to create personalized marketing materials through the user‐friendly storefront. A branded marketing site also works in concert with a firm’s marketing staff by allowing members to set the business rules for the site, including helping users select the most likely sales prospects.
Contact us today to learn more about how our digital storefront technology can advance your marketing program.
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Powerful XMPie® digital storefront software enables Lentz Design to provide an easy‐to‐use, personalized postcard program that builds real‐estate sales.