Data‐Driven Campaign Financial Illustration

Low‐Level Targeting & Personalization

High‐Level Targeting and Personalization

Production Costs:
25,000 pieces @ $.40 each = $10,000

Production Costs:
12,500 pieces @ $.80 each = $10,000

2% Response rate = 500

10% response rate = 1,250

Revenue Model:
500 @ $100 average sale = $50,000

Revenue Model:
1,250 @ $100 average sale = $125,000

Production cost as % of revenue = 20%

Production cost as % of revenue = 8%

R.O.I. = 5.0 x

R.O.I. = 12.5 x

Cost per response = $20

Cost per response = $8

Profit = $40,000

Profit = $115,000

A round of applause to the Ripon Team!!! Couldn’t have done it without the meticulous care!

XMPIe uImage personalization example

The Traxion Toolbox
Traxion features two Xerox® iGen4® Diamond Edition systems, the latest version of breakthrough variable data print technology. Complementing the iGens is Xerox’s powerful XMPie®, a solution designed to help companies create and manage highly effective direct marketing and cross‐media campaigns.

Digital Printing

Zero in on Your Target Audiences

Today’s emphasis is on finding cost‐effective ways to reach small, high‐potential markets while minimizing print obsolescence costs. Our sophisticated Xerox® iGen4® digital printing systems answer the call by quickly and efficiently producing short‐run, customized documents. In addition, the iGen4 offers more image area than many competitive presses by featuring a large sheet size of 14.33″ x 22.5″.


Complementing the iGen4s are two Ricoh Pro C7100 full‐color digital presses. Especially important to discriminating buyers, the presses provide true 1200 x 4800 dpi resolution for near‐offset image quality.

Consequently, all of our color digital presses are able to consistently reproduce clear, sharp images with the lifelike skin tones, smooth gradients and the color accuracy you need. Variable‐data capabilities allow you to create personalized print materials within a responsive, demand‐driven environment.

We can also help you use digital printing and web storefronts to move toward demand‐based production approaches. Most importantly, these solutions reduce total expenses while fulfilling customer requirements on a timely basis.

Typical Projects:

  • Catalogs
  • Brochures
  • Directories
  • Business Cards
  • Newsletters
  • Identity Materials
  • Letters
  • Publications
  • Direct Mail
  • Posters
  • Manuals
  • Product Sheets
  • Invitations
  • Transactional Materials

Contact us today to learn more about our digital marketing and printing services.


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s personalization technology can take your results from ordinary to spectacular.

Case studies: 

A high‐end NYC‐based publisher relies on Ripon Printers’ digital printing capabilities to produce a table‐top book, Elite Timepieces, showcasing their products to a most discerning audience.

Data‐Driven Campaign Financial Illustration

Low‐Level Targeting & Personalization

High‐Level Targeting and Personalization

Production Costs:
25,000 pieces @ $.40 each = $10,000

Production Costs:
12,500 pieces @ $.80 each = $10,000

2% Response rate = 500

10% response rate = 1,250

Revenue Model:
500 @ $100 average sale = $50,000

Revenue Model:
1,250 @ $100 average sale = $125,000

Production cost as % of revenue = 20%

Production cost as % of revenue = 8%

R.O.I. = 5.0 x

R.O.I. = 12.5 x

Cost per response = $20

Cost per response = $8

Profit = $40,000

Profit = $115,000

A round of applause to the Ripon Team!!! Couldn’t have done it without the meticulous care!

XMPIe uImage personalization example

The Traxion Toolbox
Traxion features two Xerox® iGen4® Diamond Edition systems, the latest version of breakthrough variable data print technology. Complementing the iGens is Xerox’s powerful XMPie®, a solution designed to help companies create and manage highly effective direct marketing and cross‐media campaigns.