Data‐Driven Campaign Financial Illustration

Low‐Level Targeting & Personalization

High‐Level Targeting and Personalization

Production Costs:
25,000 pieces @ $.40 each = $10,000

Production Costs:
12,500 pieces @ $.80 each = $10,000

2% Response rate = 500

10% response rate = 1,250

Revenue Model:
500 @ $100 aver­age sale = $50,000

Revenue Model:
1,250 @ $100 aver­age sale = $125,000

Production cost as % of revenue = 20%

Production cost as % of revenue = 8%

R.O.I. = 5.0 x

R.O.I. = 12.5 x

Cost per response = $20

Cost per response = $8

Profit = $40,000

Profit = $115,000

A round of applause to the Ripon Team!!! Couldn’t have done it with­out the metic­u­lous care!

XMPIe uImage personalization example

The Traxion Toolbox
Traxion features two Xerox® iGen4® Diamond Edition systems, the latest version of break­through vari­able data print tech­nol­ogy. Complementing the iGens is Xerox’s power­ful XMPie®, a solu­tion designed to help compa­nies create and manage highly effec­tive direct market­ing and cross‐media campaigns.

Digital Printing

Zero in on Your Target Audiences

Today’s empha­sis is on find­ing cost‐effective ways to reach small, high‐potential markets while mini­miz­ing print obso­les­cence costs. Our sophis­ti­cated Xerox® iGen4® digi­tal print­ing systems answer the call by quickly and effi­ciently produc­ing short‐run, customized docu­ments. In addi­tion, the iGen4 offers more image area than many compet­i­tive presses by featur­ing a large sheet size of 14.33″ x 22.5″.


Complementing the iGen4s are two Ricoh Pro C7100 full‐color digi­tal presses. Especially impor­tant to discrim­i­nat­ing buyers, the presses provide true 1200 x 4800 dpi reso­lu­tion for near‐offset image qual­ity.

Consequently, all of our color digi­tal presses are able to consis­tently repro­duce clear, sharp images with the life­like skin tones, smooth gradi­ents and the color accu­racy you need. Variable‐data capa­bil­i­ties allow you to create person­al­ized print mate­ri­als within a respon­sive, demand‐driven envi­ron­ment.

We can also help you use digi­tal print­ing and web store­fronts to move toward demand‐based produc­tion approaches. Most impor­tantly, these solu­tions reduce total expenses while fulfill­ing customer require­ments on a timely basis.

Typical Projects:

  • Catalogs
  • Brochures
  • Directories
  • Business Cards
  • Newsletters
  • Identity Materials
  • Letters
  • Publications
  • Direct Mail
  • Posters
  • Manuals
  • Product Sheets
  • Invitations
  • Transactional Materials

Contact us today to learn more about our digi­tal market­ing and print­ing services.


White papers: 

Personalization White PaperIs your direct mail program stuck in low gear with old school mail‐merge gimmickry that screams junk mail5 Quick Tips for Achieving Personalization 2.0” shows you how today’s person­al­iza­tion tech­nol­ogy can take your results from ordi­nary to spec­tac­u­lar.

Case stud­ies: 

A high‐end NYC‐based publisher relies on Ripon Printers’ digi­tal print­ing capa­bil­i­ties to produce a table‐top book, Elite Timepieces, show­cas­ing their prod­ucts to a most discern­ing audi­ence.

Data‐Driven Campaign Financial Illustration

Low‐Level Targeting & Personalization

High‐Level Targeting and Personalization

Production Costs:
25,000 pieces @ $.40 each = $10,000

Production Costs:
12,500 pieces @ $.80 each = $10,000

2% Response rate = 500

10% response rate = 1,250

Revenue Model:
500 @ $100 aver­age sale = $50,000

Revenue Model:
1,250 @ $100 aver­age sale = $125,000

Production cost as % of revenue = 20%

Production cost as % of revenue = 8%

R.O.I. = 5.0 x

R.O.I. = 12.5 x

Cost per response = $20

Cost per response = $8

Profit = $40,000

Profit = $115,000

A round of applause to the Ripon Team!!! Couldn’t have done it with­out the metic­u­lous care!

XMPIe uImage personalization example

The Traxion Toolbox
Traxion features two Xerox® iGen4® Diamond Edition systems, the latest version of break­through vari­able data print tech­nol­ogy. Complementing the iGens is Xerox’s power­ful XMPie®, a solu­tion designed to help compa­nies create and manage highly effec­tive direct market­ing and cross‐media campaigns.