Augmented Reality post card example

Use AR to get your market­ing campaign jump­ing. We’ll give you a back­stage pass to expe­ri­ence augmented real­ity.

Augmented Reality (AR) greeting card example

Incorporating AR into our company card added fun and expanded our message beyond print.

Augmented Reality (AR) Marketing

Step into the World of Augmented Reality Marketing

Lots of inno­v­a­tive market­ing tech­nolo­gies come and go. So one of the big deci­sions for marketers and service providers is choos­ing which tech­nolo­gies have stay­ing power. From our perspec­tive, augmented real­ity (AR) offers ground­break­ing poten­tial. Look at the Pokémon™ Go phenom­e­non if you have any doubts.


AR meets a number of impor­tant success crite­ria:

  • Connects the print and the digi­tal worlds 
  • Cost‐effective and easily imple­mented
  • Suitable for highly targeted or mass campaigns
  • Fits natu­rally into the constantly expand­ing mobile world

What Is AR?

Quite simply, AR is tech­nol­ogy that combines virtual real­ity with the real world. The present AR world deals with live video imagery that is digi­tally enhanced with computer‐generated graph­ics. For instance, a user might wear translu­cent goggles or, more commonly, view the screen of a camera‐equipped mobile device. In this scenario, they see the real world as well as strate­gi­cally placed computer‐generated images.

How AR Works

The soft­ware recog­nizes a partic­u­lar pattern, such as a symbol or mobile barcode, on the analog piece when a camera points at it. Consequently, a digi­tal image then over­lays at that point on the screen. If the image is three‐dimensional or animated, the effect is a digi­tal expe­ri­ence unfold­ing on the printed pattern of the analog surface.

A Multitude of Uses

Augmented real­ity market­ing strate­gies produce impres­sive results. Here are just some of the possi­bil­i­ties AR brings you:

  • Link images directly to an online store that lets customers shop directly through a cata­log or maga­zine
  • Bring customer service or prod­uct manu­als to life
  • Provide prod­uct demos
  • Offer customer testi­mo­ni­als
  • Encourage social shar­ing
  • Provide try‐before‐you‐buy” scenar­ios with cloth­ing, furni­ture, etc.
  • Show multi­di­men­sional prod­uct views
  • Create an in‐store expe­ri­ence
  • Augment events and confer­ences to help atten­dees

Step into the World of AR with Ripon

You can easily make your print mate­ri­als come alive with AR orches­trated by Traxion Marketing Support. We enable a wide range of AR inter­ac­tions includ­ing video, music, 3‐D model­ing, web, phone, email and social media. Our goal is to provide a robust yet cost‐effective AR solu­tion geared toward increas­ing your market­ing ROI.


White papers: 

Augmented Reality White PaperTouching or expe­ri­enc­ing a prod­uct in some way, even for a brief time, is more likely to drive sales. Augmented Reality tech­nol­ogy opens a new realm of possi­bil­i­ties when combined with print. Increasing Direct Mail Response and ROI with Augmented Reality” shows you how.

 
Augmented Reality post card example

Use AR to get your market­ing campaign jump­ing. We’ll give you a back­stage pass to expe­ri­ence augmented real­ity.

Augmented Reality (AR) greeting card example

Incorporating AR into our company card added fun and expanded our message beyond print.