Archive for the ‘USPS and Mailing’ Category

Where Does Your Mail Moment Occur?

Do you always do certain things in your life in the same place?   I know, weird ques­tion. Let me tell you what I mean. Recently, the post office sent out a market­ing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three gener­a­tions (ages 18 to 75) that asked differ­ent things about the in‐home mail expe­ri­ence. It was filled with stats.  For instance, Millennial’s consider a pack­age more impor­tant than other mail. They are also more… READ

You Could Be Missing 40% of Your Address Changes

Are you the type that loves simple surprises? You know, an extra yolk in your egg.  BOGO offers on shoes. A baker’s dozen donuts when you were only expect­ing 12. Everyone loves getting some­thing for noth­ing, am I right?  Boy, do we have a surprise for you! We know how hard you work to win a client. Being able to commu­ni­cate about your prod­uct or service to your customers can’t even be assigned a dollar value. We get how big a deal it is… READ

Will Informed Delivery Help You Communicate with Your Customers?

Communication seems to be one of those things you’re either good at or you’re not. No matter what form of commu­ni­ca­tion you use every­one seems to read and hear things differ­ent. They place their own spin on the topic, even allow­ing emotions to have a say in the mean­ing they gather.   I think you would agree that some­times just pick­ing up the phone and talk­ing some­thing out turns out to be the best alter­na­tive in the long run. Other times, a… READ

And Now for a Commercial Break…

I have an approx­i­mately 20‐minute commute to and from work. Every morn­ing I listen to my favorite radio station, as I am sure you do. One morn­ing last week, the radio crew was discussing how TV networks are talk­ing about cutting commer­cial time to compete with Netflix and Hulu. The Fox Network announced its goal by 2020 is to reduce commer­cial time to 2 minutes per hour! Now the market­ing side of me thought, ​“Wow! If you want to buy ad time… READ

Do YOU love print?

In my LinkedIn email feed today was a tiny little head­ing that read, ​“Why do YOU love print?” If you are like me, you get a ton of emails and every once in a while a head­ing captures your inter­est. The arti­cle was writ­ten by Renee O’Donnell and placed in the group I belong to called Print Production Professionals.     In the arti­cle she discusses her passion for print, her love of paper, fonts and how they are tangi­ble. At the… READ

Be a Pepper, Too!

I like my 16 oz bottle of soda. It may not be the best thing for me to drink, but I am too old to change my ways. Water is not the same as soda; it does not give me the same satis­fac­tion. The results are differ­ent. The health value of soda is not what this is about, anyway.  Diet Dr Pepper is a choice in the vend­ing machines here at work. $1.25 seemed like a lot to pay for… READ

Does Your Mail Have a Freshness Date?

I have done some­thing for years that my husband believes I am absolutely nuts for doing. We argue over it every time. I think it is for our safety, but he thinks it’s a hoax and wastes money. I bet I have you wonder­ing now… Well, I go through the refrig­er­a­tor once a month or so, and toss anything that has exceeded its fresh­ness date. Now I know that is just a sugges­tion, and I know that it affects some… READ

Informed Decisions and the Consequences of Nudging

The latest postal buzz­word is Informed Delivery (ID). You can now sign up to get an email picture of your regu­lar mail contents, but not until they’re ready for deliv­ery. There are plans to make it more inter­ac­tive to lever­age the market­ing power of the Internet, but at some point you have to ask, ​“If that’s effec­tive, why send the phys­i­cal mail at all?” Is the USPS email more click­able than any other market­ing maneu­ver? If you’re involved in retail, I bet… READ

Have You Been to the NPF?

We are right on top of the USPS Postal Forum for this year. It is being held in Baltimore, MD, and the indus­try is all a buzz. Emails upon emails asking, ​“Will I see you there?” or, ​“Stop in and see me at booth number what­ever!” Last year when I attended, the event was in Nashville. It was great to see peers and the genuine excite­ment that seems to empower every­one. The forum opener is usually kicked off by a great band… READ

New USPS Program Puts the Fun Back Into Receiving Mail

Do you remem­ber being a kid and getting so excited when you got mail? I recall running home from school for weeks wait­ing for pack­ages of build­ing blocks we ordered and had to allow 4 to 6 weeks for deliv­ery. Who would wait that long now days! I remem­ber being so very excited even when it was just a letter from Gramma!  Well, the U.S. Postal Service has found a way for you to get excited again about your mail. But instead… READ