Do you always do certain things in your life in the same place?  

I know, weird ques­tion. Let me tell you what I mean. Recently, the post office sent out a market­ing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three gener­a­tions (ages 18 to 75) that asked differ­ent things about the in‐home mail expe­ri­ence. It was filled with stats. 

For instance, Millennial’s consider a pack­age more impor­tant than other mail. They are also more apt to use the USPS app than go into the post office or talk to a postal carrier. Did you know that Millennial’s are also most likely to bring in ad mail­ings to a retail store or use it as a prompt to do online shop­ping? I guess I would have thought that taking ad mail­ings into a retail store would have fit Boomers better.   

All stereo­typ­ing aside, the piece has lots of statis­tics about what is impor­tant to whom and when that mail moment is. The page that got my atten­tion is the loca­tion in the house that the mail sort­ing, open­ing and read­ing takes place. The kitchen and the living room were first and second with a combined total of 82% frequency. I found that funny because I sort my mail on the front porch…. and I am among only 3% of the popu­la­tion with that habit. 

Then my mind wandered to what else I may do in the wrong rooms… well, I brush my teeth in the shower. I wonder what the percent­age of the popu­la­tion does that?

If you would like to see this USPS Marketing piece, shoot us an email and let us know what things you may do in odd rooms. Just kidding! But we’d be happy to send the brochure. 

Vicky