Marketing is changing dramatically. We no longer tell consumers what to buy. Today people expect personalized communications and an interactive relationship. Yet marketing is also becoming more of a science, with an increased focus on data mining, ROI and analytics.
The demand for integrated multichannel campaigns that deliver measurable business results expands every day.
As a result, the most successful direct marketers now leverage their investment in a curated product assortment. They bring it to life through an optimized, multichannel approach that addresses consumers where they are – print, mobile, social, landing pages and a variety of other channels.
To help you succeed in this new marketing environment, Traxion Marketing Services provides advanced tools that let you communicate one-to-one. We also help you create more interactivity, deliver omni-channel campaigns and provide campaign metrics.
In short, Traxion helps you engage with your audience in ways that make them more receptive to your message. Learn more about our suite of services:
There’s a global revolution occurring that’s changing how we deliver information. It begins with data intelligence, incorporates a content first mentality and integrates a range of marketing platforms. “Join the Communications Revolution” shows how this insurrection can work for you.
Is your direct mail program stuck in low gear with old school mail-merge gimmickry that screams junk mail? “5 Quick Tips for Achieving Personalization 2.0” shows you how today’s personalization technology can take your results from ordinary to spectacular.
When the Marketing Communications Office at Ripon College wanted to streamline the creative development and production process for similar pieces, we provided an efficient web-to-print solution incorporating the Traxion XMPie® uStore®.