Recent Posts

Think GIGO when Creating PDFs

Most creative profes­sion­als submit PDFs for final output. A good PDF starts with a good docu­ment. That means having the right margins, bleed and, of course, build­ing it to the final trim size. In other words, it’s a matter of garbage in, garbage out (GIGO). To help you create perfect PDFs, we devel­oped vari­ous templates that include the proper margins, bleed, trim size and even drill hole place­ment and allowances aimed at help­ing you get off to a great start. You can… READ

Informed Decisions and the Consequences of Nudging

The latest postal buzz­word is Informed Delivery (ID). You can now sign up to get an email picture of your regu­lar mail contents, but not until they’re ready for deliv­ery. There are plans to make it more inter­ac­tive to lever­age the market­ing power of the Internet, but at some point you have to ask, ​“If that’s effec­tive, why send the phys­i­cal mail at all?” Is the USPS email more click­able than any other market­ing maneu­ver? If you’re involved in retail, I bet… READ

Have You Been to the NPF?

We are right on top of the USPS Postal Forum for this year. It is being held in Baltimore, MD, and the indus­try is all a buzz. Emails upon emails asking, ​“Will I see you there?” or, ​“Stop in and see me at booth number what­ever!” Last year when I attended, the event was in Nashville. It was great to see peers and the genuine excite­ment that seems to empower every­one. The forum opener is usually kicked off by a great band… READ

Creating an Index Using GREP and a JavaScript

I recently helped a customer create an index that contains over 3,500 part numbers. The part numbers are 4 – 6 digits in length and may or may not contain a letter. Here’s how we accom­plished the task. The first step was to create a GREP state­ment in the Find / Change dialog box to assign a Character style to the part numbers. Then we used a JavaScript to add the Character style (Part Number) to the Index panel. Here is the GREP state­ment entered into the Find… READ

New USPS Program Puts the Fun Back Into Receiving Mail

Do you remem­ber being a kid and getting so excited when you got mail? I recall running home from school for weeks wait­ing for pack­ages of build­ing blocks we ordered and had to allow 4 to 6 weeks for deliv­ery. Who would wait that long now days! I remem­ber being so very excited even when it was just a letter from Gramma!  Well, the U.S. Postal Service has found a way for you to get excited again about your mail. But instead of… READ

Automating InDesign with Scripts

At our last quar­terly Customer User Group, Keith Gilbert showed us some very useful scripts for InDesign. A script can be as simple as an auto­mated task or as complex as an entire new feature. You can create your own scripts, and you can run scripts that other people have created.  How to Load a Script: 1. Open InDesign, then open the Scripts panel  (Window > Utilities > Scripts). 2. Right click on the User Folder in the panel and choose Reveal… READ

The Calm Before the Storm

I have never been terri­bly polit­i­cal, although I hold my own opin­ions as every­one does. Many people are speak­ing out and voic­ing theirs, as every day I see protests and gath­er­ings, which can be great. But, we all know how much of a faux pas it is to bring poli­tics up in a busi­ness setting. The back­lash taken by compa­nies can be stag­ger­ing.    It is usually safer to talk about the weather, which also has been pretty crazy the… READ

Stuck Between a Rock and a Hard Place

This time my story begins with a rock, the United States Postal Service (USPS) and a hard place, getting mail­ers on board with having great address data! Let me provide some back­ground…. In my last blog, I shared how the USPS was start­ing a Scorecard. In my eyes it’s just a report card that tells us how good a mail service provider we are. I won’t get started, but the frus­trat­ing part is in order to have great scores and… READ

Packaging your files…

InDesign has offered the abil­ity to Package your files since version 1.0 and ensures your Fonts and Links are collected or Packaged into the same folder. This is impor­tant when archiv­ing your project or when trans­fer­ring your native files to another computer or another designer. Most commer­cial print­ers prefer PDF’s for final output. Creative Cloud subscribers can Package both Adobe Illustrator and Adobe Photoshop files as well. Adobe Illustrator will Package both the Fonts and Links in your file, while Photoshop only Packages the Linked files.… READ

Report Card

I don’t know about you, but when I was a kid there was a day that I didn’t always look forward to. That day was report-card day. Mine came in the mail, sealed in an enve­lope. Although I was always a pretty good student, there was just some­thing that sat in the pit of my stom­ach wait­ing for a parent to get home to open it. Usually it was a lot of worry about noth­ing, but I just didn’t care for… READ

Most Popular Posts

Adobe InDesign 1.0 – CC (2014) New Features Guide

As a member of the Education and Support Team at Ripon Printers, I often talk with customers using differ­ent versions of InDesign. Sometimes it’s hard to remem­ber when a certain feature got added to InDesign. I decided to create a docu­ment that lists all the New Features begin­ning with the fist release of InDesign back… READ

Before you Install Creative Cloud 2015, read this…

On Monday, June 15, 2015, Adobe announced Creative Cloud 2015. I down­loaded InDesign, Photoshop, Illustrator and Muse and, I’m liking the new features and perfor­mance enhancements.Install Warning: When you choose to update to Creative Cloud 2015, the default is to Remove old versions. Last year some people were confused by having CC (2013) and CC… READ

Are You Budgeting Your Address Lists?

My husband and I are empty nesters, and we purchased a home about five years ago.  It’s an older home, and we have been push­ing money into return­ing the struc­ture to its 1920’s glory.   Seeking out salvage compa­nies was fun, and we were find­ing great, eye-catching addi­tions for our home.  However, we noticed that we… READ