Recent Posts

And Now for a Commercial Break…

I have an approx­i­mately 20-minute commute to and from work. Every morn­ing I listen to my favorite radio station, as I am sure you do. One morn­ing last week, the radio crew was discussing how TV networks are talk­ing about cutting commer­cial time to compete with Netflix and Hulu. The Fox Network announced its goal by 2020 is to reduce commer­cial time to 2 minutes per hour! Now the market­ing side of me thought, ​“Wow! If you want to buy ad time on… READ

Photoshop’s New Select Subject Feature

On January 22, Adobe Photoshop added a new feature called Select Subject. You now have another way to select subjects and then use Select and Mask to make further refine­ments. To use this new feature, select either the Quick Selection Tool or the Magic Wand Tool. A new button, Select Subject, will appear at the top of your docu­ment, just to the left of Select and Mask. Click on Select Subject. You should notice your subject has been selected.  To further refine your selec­tion,… READ

Do YOU love print?

In my LinkedIn email feed today was a tiny little head­ing that read, ​“Why do YOU love print?” If you are like me, you get a ton of emails and every once in a while a head­ing captures your inter­est. The arti­cle was writ­ten by Renee O’Donnell and placed in the group I belong to called Print Production Professionals.  In the arti­cle she discusses her passion for print, her love of paper, fonts and how they are tangi­ble. At the point… READ

InDesign CC (2018) Object Style Enhancements

The latest release of InDesign has some great new features includ­ing: Support for Endnotes, Paragraph Borders, Text Management in Creative Cloud Libraries, Font Filtering, the abil­ity to find simi­lar fonts and better HTML Export. But there is one feature in partic­u­lar I want to focus on, and it’s Object Styles enhance­ments. You can now set or modify an object’s size or posi­tion. Being able to spec­ify an object’s size and posi­tion makes it much easier to execute global changes through­out your… READ

Be a Pepper, Too!

I like my 16 oz bottle of soda. It may not be the best thing for me to drink, but I am too old to change my ways. Water is not the same as soda; it does not give me the same satis­fac­tion. The results are differ­ent. The health value of soda is not what this is about, anyway.  Diet Dr Pepper is a choice in the vend­ing machines here at work. $1.25 seemed like a lot to pay for some­thing… READ

Does Your Mail Have a Freshness Date?

I have done some­thing for years that my husband believes I am absolutely nuts for doing. We argue over it every time. I think it is for our safety, but he thinks it’s a hoax and wastes money. I bet I have you wonder­ing now… Well, I go through the refrig­er­a­tor once a month or so, and toss anything that has exceeded its fresh­ness date. Now I know that is just a sugges­tion, and I know that it affects some… READ

Think GIGO when Creating PDFs

Most creative profes­sion­als submit PDFs for final output. A good PDF starts with a good docu­ment. That means having the right margins, bleed and, of course, build­ing it to the final trim size. In other words, it’s a matter of garbage in, garbage out (GIGO). To help you create perfect PDFs, we devel­oped vari­ous templates that include the proper margins, bleed, trim size and even drill hole place­ment and allowances aimed at help­ing you get off to a great start. You can… READ

Informed Decisions and the Consequences of Nudging

The latest postal buzz­word is Informed Delivery (ID). You can now sign up to get an email picture of your regu­lar mail contents, but not until they’re ready for deliv­ery. There are plans to make it more inter­ac­tive to lever­age the market­ing power of the Internet, but at some point you have to ask, ​“If that’s effec­tive, why send the phys­i­cal mail at all?” Is the USPS email more click­able than any other market­ing maneu­ver? If you’re involved in retail, I bet… READ

Have You Been to the NPF?

We are right on top of the USPS Postal Forum for this year. It is being held in Baltimore, MD, and the indus­try is all a buzz. Emails upon emails asking, ​“Will I see you there?” or, ​“Stop in and see me at booth number what­ever!” Last year when I attended, the event was in Nashville. It was great to see peers and the genuine excite­ment that seems to empower every­one. The forum opener is usually kicked off by a great band… READ

Creating an Index Using GREP and a JavaScript

I recently helped a customer create an index that contains over 3,500 part numbers. The part numbers are 4 – 6 digits in length and may or may not contain a letter. Here’s how we accom­plished the task. The first step was to create a GREP state­ment in the Find / Change dialog box to assign a Character style to the part numbers. Then we used a JavaScript to add the Character style (Part Number) to the Index panel. Here is the GREP state­ment entered into the Find… READ

Most Popular Posts

Adobe InDesign 1.0 – CC (2014) New Features Guide

As a member of the Education and Support Team at Ripon Printers, I often talk with customers using differ­ent versions of InDesign. Sometimes it’s hard to remem­ber when a certain feature got added to InDesign. I decided to create a docu­ment that lists all the New Features begin­ning with the fist release of InDesign back… READ

Before you Install Creative Cloud 2015, read this…

On Monday, June 15, 2015, Adobe announced Creative Cloud 2015. I down­loaded InDesign, Photoshop, Illustrator and Muse and, I’m liking the new features and perfor­mance enhancements.Install Warning: When you choose to update to Creative Cloud 2015, the default is to Remove old versions. Last year some people were confused by having CC (2013) and CC… READ

Are You Budgeting Your Address Lists?

My husband and I are empty nesters, and we purchased a home about five years ago.  It’s an older home, and we have been push­ing money into return­ing the struc­ture to its 1920’s glory.   Seeking out salvage compa­nies was fun, and we were find­ing great, eye-catching addi­tions for our home.  However, we noticed that we… READ